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Another era of Warner's animated characters landing Jordan shoes, in addition to yesterday's exposure of , AJ1 GS big mouth color matching, Tasmanian Devil will also appear on the Jordan Spizike cross shoes. NIKE won't give up even if AJ2 is out of the question. The Air Jordan 2 burst blue, which will be on sale in May 10th, has more pictures in kind. Gray burst, blue dotted with white shoes. A look, there is a trace of retro flavor. Date of sale: May 10th ; SOPHNET just launched the flagship store in Tokyo's 9th Anniversary joint series now immediately made with Visvim joint two Logan shoes. The shoes are used in tube style, there were black and brown; winter low-key calm feeling all the above materials in leather shoes. There is no left by the zipper design novel, the texture is still exposedas the Air Max family a relatively high popularity, Air Max 1 has been called the most elaborate running shoes. Over the years the classic Air Max 1 has not only pair of running shoes, has gradually formed its own unique culture, including in the current market, the fall 2012 series consists of four color versions, including blue, beige, blue / beige and lime / blue and yellow handle in the end, it definitely makes shoes emit different flavors. As NIKE Air Max running shoes series originator, Air Max 1 has always had outstanding reputation, will this latest color to buy a home, whether it is normal wear or as sporting equipment, will be a good choice!
Source: sneakernews[Chinese shoes Network - Brand Dynamics] 2008, Nike (NIKE.NY) bid 285 million pounds acquisition of Umbro (Umbro), but just over four years, in December 2012, to $ 225 million on Umbro The price was sold. This in addition to Nike Kuibenmaimai loss, but also implicated in almost all of the Chinese mainland agents Umbro brand retailers. These currently suffering from varying degrees of dealers it has already lost to Nike claim.
Nike trademark image comes from the Greek goddess of victory wings of feathers, appeared in the Chinese market decline in the performance of the critical moment, the representative rate this root feathers whether due to "sell Umbro" but no longer fly?
Nike to sell Umbro suspicion of commercial fraud?
"after Nike bought Umbro brand and did not continue to develop this brand, but digging out its core values ??and then to sell." June 27, the retailer ?????? told on the phone, "China Economic Weekly" .????
Cheap jordans online ?? limit Shaanxi Dragon Sporting Goods Co., Ltd. (hereinafter referred to as "Shaanxi Dragon"), the chairman of her business since the mid-1990s began to Umbro brand retail agent in Shaanxi, and now, she is entangled in Do you want to give up.
As British veteran soccer goods maker Umbro (Umbro), the production of sportswear England series was highly respected young Chinese consumers. In 2008, Nike acquired Umbro selection, market participants have been interpreted as "to make up for the gap in the Nike soccer field supplies and Adidas." The latter has a high market share in the field of football supplies.
Then, confidently established Nike Nike Sports (China) Co., Ltd. Umbro Chinese section (hereinafter referred to as "Nike Umbro") is responsible for business development in mainland China Umbro.
Brand This has the potential to attract the same Zhengzhou Wang. Wang Zhengzhou Unicorn Culture and Sports Development Co., Ltd. (hereinafter referred to as "Zhengzhou Unicorn"), the general manager. In June 2011, his company contacted Nike Umbro, and signed on as the brand in North China's largest distributors.
Wang Jun, a written material aspect to the "China Economic Weekly" provides the show: from September 2011 to December period, Zhengzhou Unicorn is open Umbro brand new, heavy-shop 6, has invested more than 80 million renovation costs Yuan, in the following year and renovated three stores. By the end of 2012, a total purchase Umbro brand products reached more than 2,700 yuan, the Umbro brand continued to invest over 400 million yuan.
Wang appeared in front of reporters like a businessman, but more like an athlete - he was dressed in green Umbro T-shirt, black shorts and sneakers - what he wore this body sports brand, from last year began to let him suck.
2012 ?? 10 24, Nike publicly announced price of $ 225 million will be sold to the United States Umbro Iconix Brand Group, Inc. (hereinafter referred to Iconix Brand Group Inc. "Iconix"), this turn of events so many agents Umbro brand retailers off guard.
"again sold Umbro brand was Nike took two major football series - Manchester United and England, which is very popular among Chinese consumers sought after two British old brand." Ding Lijing think , Umbro brand value has been greatly impaired.
more than she expected, in June of that year, Nike, Umbro and she just signed Umbro retail Right "Retailers agreement", the agreement for the start
cheap jordans and end time, July 1, 2012 to June 30, 2013.
"After going to sell Umbro, Nike, also signed a retail agreement with us to continue, and after its sell Umbro and we did not deal with the aftermath," Dingli Jing said: "Nike of these initiatives constitute commercial fraud ! "
But Nike's response to the publication in advance but insisted Umbro brand has been the home to inform the Honourable dealers.
March 7 this year, Nike, Umbro Dingli Jing received a written notice sent, communicated she signed last year "Retailers agreement" will terminate one month in advance on May 30. The new owner Yikangnisi Umbro and Shaanxi Dragon has never been approached.
"We run this brand is not new, our newly renovated shops are 3 to 5 years in accordance with the period of use to do, but just renovated a year, you can not sell Umbro." Dingli Jing said, "At present, We Umbro and Nike as well as 30 million capital transaction does not settle, since last year, because no longer deal with Umbro, Nike brand, we are forced to shut shop after another, the most conservative estimate of the loss is less than 100 million. "As for the misfortune of the loss of much of Zhengzhou Unicorn description by Wang Jun said:? warehouse located in Shanghai, Zhengzhou Unicorn also about 15 million yuan stock. In addition, a total of 16 stores in Zhengzhou AstraZeneca, has invested over 400 million, the current monthly loss amounted to 400,000 yuan.
In addition to Shaanxi Dragon and Unicorn Zhengzhou, the "China Economic Weekly" contact number Umbro brand retailers, have said the sale of Nike, Umbro has brought them serious damage.
difficult road rights
In the last year, December 18, Wang issued a first communication Umbro to Nike email, decided to withdraw from Umbro brand management, and requested its Umbro goods stored in the warehouse of Shanghai refunded, while Nike requested Inn Bao for losses due to failure to make timely notification messages to sell Umbro caused by compensation. A week later, Wang received a reply Nike Umbro, in this message, Umbro China rejected his request.
Since then, Zhengzhou Unicorn with Nike repeated written communication process, Nike, Umbro's staff has gradually been disbanded. According to Zhengzhou Unicorn "China Economic Weekly" reports, after the sale of Umbro, Nike aspects gradually disbanded regional manager, then in charge of direct business contacts with distributors, sales manager and gener
cheap foamposites al manager have been disbanded, and finally dismissed McCain is CEO ???.
In the process of demobilization of Umbro, Nike, Umbro and agents approached division disbanded, exchanges between the two sides was stalled.
Articles repeatedly to contact Nike China, July 1, Nike, Sun Peng, China PR to the "China Economic Weekly" sent a written reply on the matter made the following statement:
"Nike Group announced on May 31, 2012 sale of its UMBRO (Umbro) brand planning, Nike Sports (China) Co., Ltd. Umbro Chinese Ministry notice to you and the dealer in writing on June 6, 2012 the sale of issues in written communication, the Chinese Ministry of Umbro brand dealers how to successfully operate during handover Umbro brand to make the appropriate planning.
"Then, to help dealers to improve the Umbro brand relevant operating conditions, promote the development of business, Umbro Chinese Ministry began in July 2012 to assist the auto business process subsequent issues. October 24, 2012, Nike announced plans to sell the Umbro brand to Iconix Brand Group, this transaction on December 3, 2012 declaration of reach. Under the agreement, Nike, Umbro products group sales competence in China will continue until September 2013. "
Why the above statement did not directly respond to continue to sign in after the decision to sell Umbro brands and retailers "Retailer Agreement" reasons. The "China Economic Weekly" links a number of enterprises have indicated, did not get the message in time to sell Umbro, Nike, Umbro and Nike in the "follow-up operations to assist the dealer handling matters" aspect is not to force.
2013 January Zhengzhou, Henan paper AstraZeneca hired lawyer Xu Yongxiang, sent a lawyer's letter to Nike, Umbro, hoping to return all of the company's inventory of goods, while to be reasonable compensation for loss of Zhengzhou Unicorn.
June 26, Wang Jun, the company's own staff with a few lawyers and Xu Yongxiang, rushed to Shanghai. In the afternoon, "China Economic Weekly" reporter to follow Wang went to the Nanjing West Road Plaza 58th floor of a Nike headquarters in Shanghai, China, India has "Nike Sports (China) Co., Ltd. - Umbro Chinese Ministry" on the Office has people to floor space.
based e-mail provider's contact details, Wang linked to a staff member, but the officer said:. "I am only responsible for the return, you put the number reported to me for approval"
In Wang repeatedly asked "to
cheap air jordans online see the boss" requirement, finally have a person in charge. Since then, the two sides conducted a two-hour closed-door negotiations. Wang told reporters that no specific elements of the negotiations, "This is the Nike China's 'delay surgery'." He said.
June 28, Nike credit department official met with Wang Jun, and promised to actively deal with the matter. Given the company's legal process, we will give the final solution in 20 days. "Court of last resort, I respect also appreciate Nike, I hope to have a mutually satisfactory result." Wang "China Economic Weekly" said.
Xu Yongxiang think, Nike signed a retail agreement with Zhengzhou Unicorn is a "King Agreement." For example, in the agreement relating to the contents of the store refurbishment states: "Every year three agreements, according to Umbro Umbro may require retailers to determine their own standards of excellent retail business for renovation of the store said the retailer should independently undertake renovation. All costs "; in terms of bilateral compliance targets stipulated:" Umbro ready to make reasonable adjustments total sales, "and much more.
"If China's Zhengzhou Unicorn Nike indictment content of each Party replaced by other agents, we are also able to set up Nike existence of rights and obligations of the parties have agreed not to like, especially on major violation of Changed Circumstances principle of good faith. "Xu Yongxiang told the" China Economic Weekly. "
to the previous deadline, the reporter tried to contact Wang Jun, the two sides have made progress on negotiations to understand, but Wang Jun to "travel in the United States" as an excuse but did not disclose more information.
For Sale Umbro is in transition?
In the 2013 fiscal year ended May 31 of this year, the company reported sales of Nike zone data, only the Greater China region, revenue fell 5%. Nike CEO Mark? Parker reason the Chinese market setback, attributed slowed the overall growth rate of China's economy.
Nike recently issued a forecast in the new fiscal year first half, the Chinese market sales might continue to decline. Key Road Sports Consulting Co., Ltd. Zhang, founder of the "China Economic Weekly" analysis said: Nike's performance decline, first of all because of recent macroeconomic slowdown: the entire sporting goods industry entered a period of adjustment, the industry is in a downward direction. As an industry leader Nike, inevitabl
jordans on sale mens y affected.
sports brand watchers Magang accept the "China Economic Weekly" interview, On the Road, Nike reason setback in the Chinese market, in addition attributed to the overall growth of China's economy slowing down, the inventory surplus and bring competitors The downward pressure on prices, but also increased the performance of the difficulties faced by Nike.
To reverse the predicament, Nike is moving from a strategy based on the market before the second-tier cities, longing for the four-tier cities and even more low-end market forward. "But Nike may encounter the strongest competitor should be the same level of competitors, such as Adidas challenge it." Zhang analysts say.
As the world's two largest sports brand, Nike basketball market in absolute monopoly, Adidas in football has a strong long-term resources. But through the acquisition of Umbro, Nike make up the short board effect is not obvious. This is perhaps the reason Nike eager to sell Umbro. (Chinese shoes Network - the most authoritative and most professional Footwear News, Media Partners: Apparel IT)
Beijing time on September 23rd, Jordan brand released a short and interesting Trailer: the Jordan brand headquarters office, Chris Paul, Blake Griffin, Michael Kidd, Cody Zeller, Gil Crist Jordan player data tied on the table, then the camera moves to the left of a printer. Just print out the file, Michael Jordan will participate in the Air Jordan listed 30th anniversary celebration. The
also officially announced, in the Air Jordan series published on the occasion of 30th anniversary, Michael Jordan and Hatfield Jordan and the legendary designer Tinker brand athletes came to China in October, the series of celebration held jointly, and activities to help young people to the community.
to celebrate the glory of the past 30 years and glory, the Jordan brand will be launched in from October 1st to 13th "Jordan flight department in Shanghai" (Jordan House Of Flight Air Jordan), precious photos display products and Jordan brand for the first time in the Greater China region showcase. In addition, many interactive experiences such as "Last Shot" have been set up to convey Michael Jordan's spirit of "win by me" and the understanding of basketball to more new basketball fans in Greater China.
more related information, please pay attention to www.jordan.com/30th.& nbsp; & nbsp; & nbsp; & nbsp; [Chinese shoes Network - Brand Dynamics] wo
Cheap jordans online air jordan 11 blackout for sale rld-renowned sports brand PUMA (PUMA) recently announced that it has reached a sponsorship agreement with the English Premier League football club Arsenal, will be provided shirts and merchandise. In order to reverse the company's sales and profits declining trend, the German sportswear group is seeking change, the business focus again turned to professional athletics sports goods market.
Puma is a French listed company KERING subsidiary, accounting for about one-third of annual sales KERING's total annual sales. In 2007, KERING to 5.2 billion euros (US $ 7.2 billion) acquisition of Puma. Previously many years, in the international sporting goods market, unlike Nike, Adidas professional athletic sports known, the fashion and leisure products business focus placed Puma, sports and leisure products with fashion sense is its main features. But two or three years of their business suffered decline.
Since the second half of 2012, Puma began to implement restructuring and cost reduction program, such as shutting down more than 90 unprofitable stores, reducing the impact profitable production line, from the European football market, 2013 to stop navigation products and the like. To promote this major restructuring plan, the company's expenses in 2012 reached 180 million euros (about 246 million US dollars), three quarters of 2013, a further 130 million euros expenditure (US $ 178 million). However, these plans failed to change the tide of the current Puma overall decline in performance.
2012, the Puma sales despite an increase of 8.7%, but the total was slightly lower than the expected 3.3 billion euros. Because clear inventory, gross margin declined Puma to 48.3% from 49.6%, in particular footwear products, the gross margin decreased from 49.1% to 46.5%. Among them, the 2012 third quarter net profit fell sharply 85% Puma; the fourth quarter, the Group's loss amounted to $ 56.8 million.
the first half of 2013, Puma sales fell 3.1 percent to 1.47 billion euros, gross profit margin was maintained at 47.7%. Third quarter 2013, Puma's sales 813 million euros, 892 million euros compared with the same period last year fell 8.9 percent, gross margin declined from 48.2% to 47.1% over the same period last year. Sub-regional perspective, Puma sales rose in Europe, Middle East and Africa fell 4.6 percent to 378 million euros; sales in the Americas fell 7.8 percent to 261.1 million euros; sales in the Asia Pacific region last year 212.3 million euros compared with the same period of sharply fell 18.2 percent, to 173.7 million euros. However, the outstanding performance in the UK and Eastern Europe. In terms of products, in 2013 the third quarter, its footwear sales dropped 14.4 percent to 378 million euros, clothing fell 4.6 percent to 296.8 million euros, accessories fell 0.7% to 138.2 million euros.
shoes and apparel industry observers Magang said that although Puma in 2007 became KERING the acquisition was more high-end fashion, but the marketing strategy and the shop does not keep up with product terminals pace of change, resulting in the sports brand Puma competition gradually marginalized and niche.
On the other hand, in 2010 Puma "abandoned" the partners take full control of the business activities in mainland China and Hong Kong. Puma had hoped to take full advantage of market opportunities in China, and entered into a five-year sales target of 4 billion euros, but it was Chinese sporting goods market also began to change, Puma does not adapt to this change.
This time, reached a sponsorship agreement with Arsenal to re-enter the professional sport of competitive products on the market, it is an important strategy to reverse the decline in performance Puma taken.
According to reports, Puma has hired a media giant WPP's JWT advertising agency to help them re-enter the competitive sports market. In August this year it plans to launch a consumer-focused target marketing campaign with the slogan "always faster."
Puma's current CEO Goulden (Bjorn Gulden), said: "Now, we will focus on competitive sports, casual wear and use in the field of advertising with Sports-related assets." Goulden had He has been a professional football player, and has served as executive in Adidas. In the first year in charge after Puma, he is committed to cut costs through layoffs, the rationalization of retail chains to expand and take corrective action to streamline infrastructure Puma.
In addition to signing with Arsenal Football Club, the Puma also plans to sponsor several football players, such as Arsenal players Olivier? Giroux and former Arsenal player Sysco? Fabregas and the like. In fact, Puma had already reached with the high-profile sports stars of the sponsorship agreement, such as the star of Jamaican sprinter Usain? Bolt and golf star Ricky? Fowler and the like. With the advance of new plans to re-enter the Puma athletic specialty products market depth sports program has also been implemented. (Chinese shoes Network - the most authoritative and most professional shoe News Media Partners: shoes famous network of global fashion brand network)recently, the network spread the summer next year there will be four Air Jordan 12 Retro will be leisurely engraved on sale, three of which are engraved version, including 'Taxis',' Obsidians' and 'Playoffs', the other is a new cool grey, there is no exposure. At present, the specific time of the sale, whether the four models will be re engraved is not clear, we will bring more accurate reports in the future.
recently, Converse released the 2011 spring Jack Purcell Garment Dyed Fleet shoes. Inspired by the classic Garment Dyed shoes, the shoe design retains the classic shoe pattern and makes it more vibrant with a modern sense of color. The Converse released a total of six color matching Jack, Purcell, Garment, Dyed, Fleet shoes, each of the colors of shoes are rich in spring breath. The shoes will be on sale at the designated shop.Kobe Bryant's trip to Europe to Italy, Nike Basketball for his trip home this time on the preparation of a new Kobe 11 Low. Although there is no official of this section gives the introduction, but by the white, green and red a shoe body obviously with the flag of Italy complement each other.
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2016-7-24 14:10 upload basketball, Taiwan, United States, relevant information, the theme of Italy by Tony in 2016-7-24 14:12 in the 00 generation at the beginning of this year, Tongxiang Shimen leather shoes professional trademark brand base was officially recognized as Jiaxing City professional trademark brand base. Tongxiang Shimen leather shoes production since the beginning of 80s last century, after 20 years of struggle, now achieved benchmarking significance.
Shimen shoes industry from OEM, 11 shoe manufacturing enterprises, 15 registered trademarks, to the development of the size of the existing shoe manufacturing enterprises more than 70, an annual output of 7 million 500 thousand pairs of shoes, the annual output value of 800 million yuan of industrial scale. So, how did they do that?!
the first jump: Gunma cart;
led by Shimen town government, the business sector established mainly shoes professional brand to create a base and the office of the leading group, the formation of "horse drawn cart" brand potential, formulated and implemented the "development, support, publicity and cultivation of" four wheel drive plan.
in the lamb shoe industry park features a standardized factory building 20 thousand square meters, the production of some small and medium-sized factories to upgrade. Shimen town government will brand base construction included in the annual priorities, introduced incentives for enterprises registered trademark and evaluation for Tongxiang City, Jiaxing City, Zhejiang province famous trademark enterprise to give the corresponding material rewards.
second jump: calling consciousness
for the majority of small and medium-sized shoe enterprises still remain in the OEM, status of non independent brand, the establishment of the Shimen industry and Commerce Trademark Registration counseling group, carry out the "three home" activities, namely, door door publicity trademark law trademark trademark style consultation, planning, visited a total of 67 enterprises of leather shoes.
: at the same time, in close cooperation with Jiaxing and trademark offices, for enterprises matchmaking, providing one-stop services for registration of trademarks, and in the agency fees and other concessions. Last year, the number of newly registered trademarks of leather shoes enterprises in Shimen reached 25, the highest in the past few years.
third jump: gradient breeding
the local business sector will be a large market share, good prospects for the development of enterprises, as the focus of striving for the famous trademark, the whole focus on implementation of tracking service, increase the enterprise's famous trademark declaration recommended efforts to give guidance in the declaration of materials etc.. Such as: "St. Danli" and "Bunny" 2 trademarks successfully created a famous brand in Zhejiang Province, and 2 pieces of trademark was identified as Jiaxing city.)
