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's new debut, Nike recently launched Lunar Force 1 High, "Graphic Pack"", the topic of new works attracted much attention. It is made of full nylon and blended with two layers of gradual changing color shoes. The shoes are fresh and transparent, and the outsole shows different fineness. Definitely another thing that shoe lovers can't ignore. classic reproduction, Nike, Air, Huarache, Lite, Retro, texture, FBT, visvim, 2014, summer, FBT, RENO, JP, new colors review on an article: Classic reproduction Nike Air Huarache Lite Retro next article: do not have texture, FBT visvim 2014 Summer FBT RENO JP new color Imano Chihiro in charge of the Japanese brand Nexus VII at the end of March and the United States footwear brother Timberland agreed, jointly launched a Mil-5H Gore-Tex Boot. As the name suggests to champion the waterproof breathable and Gore-Tex collocation on military style strong Mil-5H style, and is not the same with the previous is sole pressing to white material is different from the bottom, the stereotype of wood adhesive. Inside the orange symbol of Nexus VII still full of street tonality, now also includes Vibram as sole, rough suture, tongue Nexus VII stamp details figure exposure, and more people can experience both inside and outside the function of boots. [page] subtitle #e# Cipher the new spring and summer 2011 exposure Huf Hupper 420 series of complete Cipher: a comment on the new spring and summer 2011 exposure to a Huf Hupper 420 series of complete full of details; , former Paris street stores Starcow and sports brand New Balance has created a new 1500 series; 2014 fall joint. The sole shoes lasted for New Balance classic 1500 outline, in terms of color are used more deep olive green and blue as the main theme, with eye-catching fluorescent green and orange embellishment, but the shoe insole custom camouflage is a major bright spot, fine day out, friends do not love miss. -- -- -- -- -- -- -- extended reading -- -- -- -- -- -- favorite styles gather feet! Dead Dilly shoes bold stitching can show legs unable to hide greeds temptation iOS8 8 power saving coup: say goodbye to charging treasure is not a dream big send / guest shoes wonderful / min Strange Shoes deliquescence Jianghu Takehiko Inoue & Jordan had to say those things - - - - - - - - - - to the tide recommended - - - - - - - - - - A color ! , Spike, take you in, force you, fly you! New Balance M996GK Made in U.S.A. new color design, powerful combination of Number (N) ine x atmos x Alliance Onitsuka Tiger "Tiger" joint running shoes review on an article: New Balance M996GK Made in U.S.A. new color design next article: Number (N) ine x atmos x Onitsuka Tiger Tiger Alliance joint running shoes , Nike LunarCharge Essential's new "Black/Blue" color design. Shoes design is a pair of three pairs of shoes to pay tribute. The new LunarCharge is supported by the Nike innovative Lunarlon air cushion technology, while the shoes are extracted separatelynikelab-air-max-90-royal-1-1800x1080.jpg (318.78 KB, download number: 5) download NikeLab Air Max 90 Royal 2016-10-10 21:27 upload recently, the author learned that the Putian city shops? Shoes before the opening of the preparatory work has been basically completed, will open in 30 days this month. Shoes of the city has been the introduction of the 1173 brands, the initial realization of the "Open City Hing" goal. It is reported that , Licheng District focus on planning and promotion, and strive to create "shoes city" regional brand influence and visibility. Perfect the shoes of the city surrounding roads and other facilities at the same time to. The district also commissioned Li Lung Properties Limited, full service, coordination, centrali jordans on sale online zed management, and the entire agency business license, tatsudo, fiber into the store network of hydropower and other procedures. Half a month ago, with various merchants began trial operation, the logistics distribution has become another hot shoes city. In order to solve the difficult problem of cargo transportation in this area, only 3 days to complete the coordination, set up postal logistics companies, in addition to the regional logistics enterprises XinDa logistics company, direct "grafting" into the shoes of the city, so as to meet the needs of businesses of all kinds. from the shoes of the city recently part of the business trial operation situation, in just half a month time record of 85 million yuan trade volume. At present, the area is home to more than 20 other apparel brands, with Guangzhou, Shanghai, Beijing and other areas of a brand agents, to discuss the annual orders, is expected to reach a long-term cooperation with hundreds of millions of dollars of orders. (Editor: admin)House of Vans in Asia a series of activities on September 3 in Guangzhou Pacific positions held, recalling the first day of the scene, the atmosphere is very lively, Vans Slip-On DIY specially brought to you fans course, free screen printing, skateboard photography Related links courses and interactive animation courses, so many of my friends enjoy it. Three in the afternoon, skateboard area starts free and open to every skaters, skaters from around the world gathered to have to show their talent, however Vans professional riders choose to end the evening performances. open area Mart, Vans independent individual arts organizations invited to bring their own design products, in the official Netcom application, can successfully participate in the activities. Of course, the highlight of the evening to the number of music party, will officially begin at nine, music collection championship Monkey Legion lead the opening, followed by twisting machine performances, the last finale is While She Sleeps band, once the show Push atmosphere highs.& Nbsp; & nbsp; & nbsp; When Adidas and Li Ning are still reluctant to leave to start all-round marketing campaign in the high altitude and the ground, the Nike brand communications base quietly shifted to the underground - metro. It should be said, the MTR as a new media is not very popular in the country until November 2005, the country opened metro cities only Beijing, Shanghai, Guangzhou, Shenzhen, Nanjing and other five cities. In a certain sense, in the subway is still a pioneering brand communication stage, that is, can really learn from the color or sensation not many cases. If there is no innovation in the subway advertising, which is equivalent to put up billboards on the ground into the subway, like the old medicine bottles renewal. Although there is not much the city subway opened, but these cities are China's most economically developed cities, the consumer the strongest, with Nike and other famous sports brand coincides with the target population. This is why it is so popular reason Nike subway advertising. The most fundamental reason is that the Nike brand continuous innovation and business acumen. It is reported that by 2010, the country will have 15 underground urban construction and opening of rail transit, now Tianjin, Dalian, Shenyang, Hangzhou and other cities are sparing no effort to increase the intensity of subway construction. You can guess, Nike high debug the water current subway advertising may be open for the future in major cities subway build a successful brand communications samples. Focus Guangzhou Nike tunnel warfare From Guangzhou subway ads appear on, Nike special attention to advertising on the subway, try to do all kinds of combinations of running programs. I cheap foamposites for sale n 2005, Nike's subway advertising strategies to reach the superb state, its brand image gave people a fresh sense of Shenyi, strength to touch every nerve of the target population, so missed opportunities rivals Adidas "brand dissemination of tunnel warfare "in the eclipsed. In Guangzhou Metro, for example, worthy of note is the current subway forms of media are divided into two categories: The first category is the traditional media. including train advertising, 12 large light box, 4 small boxes, special-type light box (among the subway elevators Office), wall paintings, ladder license, licensing legislation, escalators paste, glass paste, gates paste. The second category is the new media. includes 12 large light box + wall stickers combination, large light box + wall stickers combination ladder combination card + wall stickers, large light box window, special type of licensing, special type ladder brand, affixed, vending machines stickers, physical model, display cabinets, gantry sets, column sets, theme stickers, as well as scientific and technological content of the highest tunnel film advertising. Not only rich and varied forms, and a combination of flexible, comprehensive manner to stimulate the consumer's vision, a great all-pervasive momentum. Although the form of flexible metro media, due to its launch price is quite expensive, so we must pay attention to put a combination of media and creative to get the big effect of small investment purposes. Sports Center subway station is the core of the Nike brand communication base, the station belongs to the AA level the lot, put a large light box 12 would cost 24,000 yuan per month. Just put the cost so expensive sports center subway station, Nike launched its wave after wave of 2005, the brand from the ground offensive. Nike Sports Center Subway Station Select location analysis: 1, which is located in the Tianhe Sports Center subway station east of Guangzhou, a large number of peripheral concentrated such as CITIC Plaza, Mayor of Tower, Fortune Plaza, Guangzhou International Trade Building, Goldlion Grade A office buildings and so on, is the CBD business district in Guangzhou . 2, adjacent to the distribution center in South China's largest computer market, a large number of computer enthusiasts hang around here, and buy computers mostly pupils and students, consistent with its target population. 3, the largest SUPER-MALL Guangzhou Grandview Mall just across the street. 4, most notably Guangzhou Tianhe Sports Center itself is a number of major sports events and music and art events are held. In case of large-scale events and concerts, fans will go hand in hand screen name from the Pearl River Delta cities. The first wave: Using combination, look Prior to Nike, a lot of brand advertising in the subway or choose twelve prominent position large boxes, or run into the rich and powerful clients breath to ten pieces separate large light box advertising buy them altogether. Nike has wisely chosen a large light box + wall stickers combination, not only to save almost half of the running costs, but also in the subway hall formed a continuous 60 m long with a spectacular and advertising, so that all people can not be avoided by Metro . It is worth punctuate that Nike is not the content with a screen on top, but the ingenuity to create a dynamic screen ??? as a combination of different content (images in the size of Ronaldo), walking with the crowd, feel the screen is also movement. As the Nike slogan spread just do it! The second wave: creative first, endless aftertaste accustomed to the big action Nike also chose 60 meters grew lightbox + wall stickers combination, but this time Nike unexpected uses a bold idea. Initially you only see the shadow of a pai Cheap foamposites for sale r of shoes very sense of speed, go forward 30 meters, screen or repeated shadow shoes, the picture is very light and there is no brand information. 60 meters until you come to a place you just found out that a pair of Nike shoes rapidly across the traces. so bold approach, perhaps only dare to international brands such as Nike, have this courage. Obviously, this ad or not to be seen, after seeing and will certainly long remember. Third Wave: the ground, barefoot newborn When Nike strong launch of a new product, resorted to the concept of "barefoot new". On the one hand is the pretext of pupils and students enrolled in September time to play the "new" edge ball; the other is the mind, because light, because your feet seamless, so just like a barefoot-like feel, so a new life . For the interpretation of the concept to the peak of Nike passage in the subway actually laying a long carpet of advertising, there is one step above, with "barefoot new" simply a perfect match. This immersive feeling, people once again impressed by the spirit of the Nike brand. The fourth wave: more than implicitly, to retreat After three waves of heat, Nike and more to seek new breakthroughs. On November Sports Center Sports Center subway station east gate leading to the exit of stone steps, the ladder at each level the gap is covered by the Nike poster. Although Nike does not advertise in the ladder between the first, but it will draw a whole posted ladder between two dozen class still few in number. Fascinating is that you have a little distance in order to see the contents of the entire screen advertising, so many young people are curious to stop watching, along ladder going up, almost out of the subway, you made find Nike LOGO. Quite beyond the pale in hunting, must come to no effort feeling suddenly see the light. exaggerated suspense-style graphics and lead rope for the Nike brand continuously inject fresh vitality! Nike is Nike, JUST DO IT!Brand Jordan once again for a female friend to add a very unique Jordan Air 7 new color. Shoes with white dominated tonal and tie-in black tongue, in the bottom and upper, decorative details marmalade, purple red, laces and Jumpman logo is decorated with purple, is not unique beauty. Shoes specific sale information is as follows: Jordan Air 7 GSWhite/Fuchsia Glow-Black-ML Berrynumber: 442960-127release date: 2015-10-17price: $140Source: iam_zaytuck Miami season does not seem as before so awesome outside review, Rondo led Boston Celtic in the NBA season opener to heat big three a head-on blow. Rondo, who sent 17 assists, is wearing the Zoom Hyperfuse PE version of the game. Boston's green is a clean, personalized version of the PE, and the favourite fans are snapping up it. [page] subtitle #e# [page] subtitle #e# SUPRA STACKS HOLIDAY 2010 new product line Australia legend UGG brand SHEARERSUGG comments on last article: SUPRA STACKS HOLIDAY 2010 new line on the next article: Australian legend UGG brand SHEARERSUGG recently, adidas Originals and rapper "poison king" Push T work together to build a series of joint shoes, specific release information can be released. 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Poverty in Africa, the number of people, many children even thirty years of age shoe is "0", has been barefoot, not easy to have a pair of shoes! This one inventor can freely become smaller, and the cost of cheap shoes, put on for decades is not a problem. is similar to sandals in shape, but differs from the fact that it has more buttons for shoes to grow and shrink. According to Lee, when he knew that the world has 300 million children have no shoes, countless children wearing substandard size shoes, was determined to make an invention for a pair of shoes for children can serve more time, this can be the cost of shoes declined to a very low level. The of this invention for the African region's children are very useful, so they can avoid the instep scratch cause infection and parasite invasion. Don't look down on it. Every year a lot of children die. Now a nonprofit International Organization has decided to make this kind of shoes in batches, and then supply them to children in need in africa. actually, this kind of shoe is very simple, similar to the beach sandals we wear. The length can be adjusted by the four holes in the front of the shoe. When the foot long time, will gradually move eyelet button, so you can make the original tilt of the toe flat, increase the length of the shoe. There is a buckle at the heel of the shoe, and the width of the shoes can be adjusted by the elastic buckle. When the foot width can be huakou pull back, so do not let heel shoes too tight. doesn't specify the material for this shoe, but the shoe should be a kind of fiber material, and the sole is rubber. The shoes don't occupy space, an ordinary suitcase can hold 50 pairs of shoes, and its price is about 10 dollars. It looks like a regular sandal, but it can wear for years, so the cost of this shoe is surprisingly low. hopes that the shoes that grow up with you can arrive at children's feet as early as possible, so that they will not be able to survive better, run better, and substantially reduce the chance of death. And Thomas also designed two models, one for smaller children, one for older children. The project has already raised some funds and is ready to start mass production. Three bars set adidas Originals engraved classic, 1:1 original Beckenbauer Tracksuit sport kit and replica Tee models, to reproduce the classic, the iconic trousers rubber ring; and limited production to brand originated in Germany, is absolutely worthy of collection. and Tee will be officially put on shelves in April 20th. APP download [get], WeChat public number: [get movement trend], scan code take you into the forefront of Sneaker, fashion trends, more free shoes true and false authentication service, you experience!& Nbsp; & nbsp; & nbsp; [Chinese shoes Network - News Analysis] October 23, 2014 in Manhattan, New York, four large hotel almost lived Nike invited media from around the world, where the vast ma cheap air jordans online jority of fashion, lifestyle type of media, as well as the trend of important opinion leaders (Key Opinion Leader). More than 200 of the world's top female athletes took specially erected Nike T station, including retired tennis player Li Na and 57-year-old Joan? Benoit, she won at the 1984 Los Angeles Olympic Games women's marathon. Nike is perhaps on this day the company released full-year 2014 the most important strategy: Nike Women, a product is said to exhibit will be from management to the retail store will change the new initiatives, but compared to the past, CEO Mark Parker did not stand on the stage to announce new products on behalf of disruptive technology, there is no mention star-studded athletes spokesman, but Nike's digital platform in talking about 65 million female members and future consumer trends. In fact, he mentioned all the Nike company currently has: technology, design, the ability to promote a way of life, to grasp the trends, based on the huge social network consumer relationship. Taken together these is Nike Women strategy. 2014 World Cup on the eve of the unofficial sponsor, Nike introduced the application of the new soccer shoes Flyknit technology Magista, the beginning, the company also released a KOBE apply the same technique of 9 Elite basketball shoes, the two have in common is change people's views on two things: First, the biggest advantage Flyknit technology just makes shoes more light, can not provide adequate protection for athletes in football, basketball such a fierce campaign; the second is a more ultimate question, the best soccer shoes / basketball shoes should look like? However, these two new products this year is not the best spokesperson Nike, Nike Women is, because it is this company all the benefits and ambitions aggregates. Although the 2012 launch of Nike Flyknit technology redefines the sports shoe manufacturing industry rules of the game, also created a new consumer demand, but the female market rules of the game is another matter: Before this, women product line has never been KOBE basketball shoes, like the concept of product upgrades, maintain consumer promotion and star athletes also much weaker among girls in the end ???? Why buy Nike? This seems to be a new topic, especially Nike decades ago I began to get involved in this area, but this piece of the profit contribution rate never exceeded 20%. From the earnings perspective, 2014 may be the best year ever Nike. Analysts believe that the company's success is driven Flyknit high-margin products, but, like its allies, like Apple, Nike's genius lies not only increase the price of the product, but to build an eco- system, including: endorser, high value-added products to sports and sporting spirit as the core marketing, leading the popular cross-border cooperation as well as social networks. Let's look at this company during the year as well as what has been done before. 2014 Milestones February Release KOBE 9 Elite basketball shoes. April to Nike +, e-commerce functionality integrated into the official website. Opened in San Francisco Nike + Fuel laboratory, but in the same month the abolition of most FuelBand team members and confirm the exit smart bracelet market, there are rumors that the move was to strengthen the alliance with Apple, "Let the good people do it good thing. " June release Nike Free 6.0, and with the hot French fashion brand APC jointly launched the limited edition sneakers. Nike Lab's flagship retail store in the world opened in six cities, including one in Shanghai. The shop sells designer limited edition products and concepts avant-garde movement of goods. July for the first time exceeded the number of World Cup sponsor Adidas team, in the first row. Invested heavily in the World Cup marketing. Post Magista soccer shoes. September release Nike Women. Integrate existing product line of women, the first time into the "lifestyle" in the field. December re-enable ACG (All Condition Gear) brand, to enter the outdoor market. Despite Nike's mission to sell more shoes, but also in talk lifestyle Nike vice president, Amy Montagne Nike Women general manager on October 23 in the New York press conference referred to her cousin. "Just graduated from university, live life fully digital, mobile phones from their hands, will try a half marathon together with friends, but also love yoga, love all kinds of shoes. Those all she wants to try new things, to and today's young female athletes. " Suppose Amy's cousin 22 years old, so she is Nike Women typical user image: a young, creative consumption, depending on the movement of new social and lifestyle. In an interview after the conference ended, Amy of "curiosity Daily" said: "Today's female consumers is indeed in their expression through movement is what kind of people are they chosen sport.." Nothing is more perfect than the user's lifestyle female interpreter, but Nike can not use the usual marketing routine in these people. Generally speaking, research and development targets Nike athletes, media marketing, product ambassadors and inspire ordinary people's passion for sports. But most women athletes and sports competitions less sensitive, to stimulate their forces are close friends, or to "a certain kind of lifestyle," the yearning. So Nike is still demand from athletes to develop products, but the new poster will soon become routine: the women go to the gym on the way, the street running in San Francisco women in the gym doing stretching exercises woman ...... In this process, Nike + play a crucial role. Mark Park mentioned the importance of social platforms in five short speech. Nike has helped to achieve significant success in the business of running a company vice president, Nike + Stefan Olander, general manager of the company told the "Daily curiosity" interview, also acknowledged that progress on the part of women's business due to the rapid development of Nike's online business. The new technology brings new products to bring different social platform marketing experience and significant investment, so that consumers of the Nike brand stickiness greatly enhanced, all designed just for the designer Nike flagship store Tim Kobe said: "A good, complete brand experience should be rich and multi-dimensional, allowing consumers to experience the brand in a variety of environments, including various forms of goods and services and so on." derived from these initiatives, Nike stock increased rapidly in 2014 2014 fiscal year, Nike's total revenue of $ 27.79 billion, net income of $ 2.69 billion, up 9.29% over last year. (Note: The following diagram units are wrong, should increase) Nike is currently more than 80 percent of revenue comes from male-oriented products business, such as basketball and football. Earlier media reports have cited a number of Nike previously published financial expectations: to 2017 fiscal year, Nike's total revenue will reach $ 36 billion, of which Nike Women become an important force in the rapid growth of total revenue 20%. In addition, Nike earnings in 2014 lists the different competitors, in addition to the traditional Adidas, focused LuluLemon yoga, with North Face outside the VF Group, and so, there are two worth mentioning, a With the same technical innovation and high value-added goods fast-growing sports brand Under Armour, there is enough to take away a consumer's Nike Uniqlo casual clothing in the field. Rather than manufacture Nike trend, as it caters to the social consumer trends The most significant trend is the pan movement of 1,2014 Despite long yoga pants as a fashion items to pop up (and let conservative fashion circles incessantly lamented), but this year is the sports shoes (especially slope with) a comprehensive and holistic popular sport styling. In addition to the limelight of New Balance and ASH, including Alexander Wang and Chanel, including dozens of companies have launched clothing with this style. But as a stylist Crawford interview saying: "The present situation is, buy a pair of Marc Jacob Ash sneakers or fashionable enough to wear too, but if you want to show a taste of sports Look, or buy a pair of sneakers truly better. " 2, the rise of new feminist Actress Emma Watson is difficult to say in a speech on behalf of the United Nations, in the end is the so-called new feminism developed to a point where common topic, or that her speech inspire more people to start thinking about this question ???? is a climax, or a point of enlightenment. But 2014 is an event focused on women's rights has been reported in a year: to appeal to women the right to education shootings malala Taliban who were awarded the Nobel Peace Prize Microsoft CEO Nadella representation of women in public promotion and pay rise to karma, etc., by the media criticized ...... 3, health has become a big middle class consumer spending This you will see more detail below, each era has its characteristic overall, as if to make jeans hippie rock flourishes, like sports equipment but also because nowadays people embrace healthy living and strong popular . "Curiosity Daily" has reported "Mountain Girl" and "Mori Girl" popular in Japan, it does not only happen in Japan. In running and Chinese market, for example, Nike is how to cultivate a lifestyle China's share in global sales, Nike occupy is not large, because of the lack of sports culture in large part. The market of the sports competition as a way of education and livelihood, rather than part of a personal life. At the same time, Nike and Adidas are the first in China to expand the clothing business, which is the reason street became the first mainstream sportswear apparel. Today, these sports equipment manufacturers face Gap, Uniqlo and more competition in the local sports brand, Adidas and Nike showing different strategies. Adidas prefer "Let fashion go fashion", it and Yohji Yamamoto, Stella McCartney to launch a joint brand, choose non-athletes, such as Eason as spokesperson, these practices was very useful in the Chinese market: it allows young consumers think Adidas is the fashion of representatives ???? Do not forget, this market cares more about "good-looking" rather than the degree of professional performance equipment. But the idea behind Nike introduced Flyknit been challenged. Nike in China has always been to school together and pursue sports culture as the basis, but not necessarily linked, and market reputation. Nike began sponsoring university students until night run, the night running safety of young people believe that the fluorescent color is very cool, and gradually turned into "this and previous running completely different kind of school" concept, under the Nike + community-driven, Running in groups of young people in the popular, and gradually spread to the company's human population. Under the trend to promote Nike's products are more and more people are familiar with ???? Note that non-activists. When they walked into the Nike flagship store out of curiosity, when the company's business began. With store video consumer it is Nike to win too many similar competitors. Nike those you do not know, but what may be of interest 1, DTC business is strengthening such as factory stores, Nike Lab and Nike flagship store this directly managed stores, in an internal company business is called DTC (Direct to Consumer). Nike's earnings in 2014 that, in order to better effect in strengthening the Nike branding and other aspects, DTC business will further increase investment. This is probably the company comprehensively promote the "lifestyle" of a signal. Of course, the DTC business or in a small part of Nike's revenue. 2, core competence is the diversification of skills and digital-based products experience From the current performance, there are two major differences between Nike and its competitors: one is Nike with Nike + has established the world's largest online community of sports enthusiasts, and the second is the ability to cut the whole category Nike campaign: In addition mainstream basketball, football and running outside, Nike Golf is also involved in sports and other niche markets, although the latter is not the bulk of the profits financially, but in the sharing of business risk and diversified market, Nike is still better than the other competitors to win a chip . 3, constantly stripping unrelated assets "Curiosity Daily", Nike has been concluded various assets stripped from 2012, CEO Mark Parker's argument is that this allows the company to stay focused. 4, with star athletes starting point for the development of innovation kitchen The "Innovation Kitchen" is Nike's future R & D center, with a 100-person team, now making 2016-2020 the project. Every six months, the Innovation Kitchen will meet and Mark Parker, summarized the past six months in the case of the Innovation projects and planning in the second half. 5, Mark Parker's role unusual in that he is the CEO of designer identity sit in this position. This is very rare in the corporate leaders in (the other is about Burberry incumbent CEO Christopher Bailey). He believes that the greatest source of creativity is "time to plan and capital budget", and as CEO of the biggest challenges is the choice: How like an orchestra conductor, as different talents leadership to cooperate with each other, as a resource to find a balance. He said in an interview that fashion blog BoF, designer biggest obstacles is the "you are you, I am me" way of thinking, business design can help maximize the value. How to become consumers outside of formal wear, casual wear "third sets of clothes"? This statement from a senior local Chinese sports brand. His "curiosity Daily" said that this is the power of Nike. And to do this obviously can not rely on the dealer. Nike Nike Women experience opened two stores at the end of 2014, including one in Shanghai. "Curiosity Daily" has asked the vice president of Nike, Nike + general manager Stefan Olander might be how to enhance the retail experience in the future, he replied, "and before you enter the store, the experience begins." Experience from the current view, Nike has the ability, but not yet fully realized this. Nike's future challenges encountered: 1, such as challenges from other vertical movement Lululemon manufacturers, especially in the field of yoga and this will happen Nike Women intense competition, the company can provide more detailed vertical service and experience, thereby erode Nike's market. 2, the challenge from the fast fashion line of sports products, such as Uniqlo also constantly stressed the added value of new technology products, and has an unmatched advantage in price. 3, more complex Chinese market. If you want to display a complete lifestyle and brand concept, Nike must rely on the store's display, although Nike + can make up for it, but to grasp the trend channel and still is the core issue. (Chinese shoes Network - the most authoritative and most professional shoe News Media Partner: backgammon Shoes & nbsp; Four Seasons Bear shoes.)